Your Waterfront Outfitter
Wakezone General Store is the one-stop shop for everything you need before hitting the Florida Keys water — located right at Conch Key, MM 61.
Born from the Water
Wakezone General Store grew out of a simple idea: the people heading out on the water shouldn't have to drive 20 miles to find bait, ice, or a spare fishing pole. We set up shop at Conch Key — right where the action is — so you can grab everything you need and get on the water faster.
We carry coolers, bags of ice, live bait, tackle, fishing rods, floating mats, tubes, and more. Whether you're a local heading out for a morning snapper run or a tourist renting a jet ski for the first time, we've got you covered.
What We Carry
Coolers & Ice
Yeti hard-sided coolers, soft-sided cooler bags, and fresh bagged ice restocked daily.
Bait & Tackle
Live shrimp, cut bait, lures, hooks, line, leaders, and terminal tackle for Keys fishing.
Fishing Gear
Spinning combos, rods, reels, tackle boxes, and accessories from trusted brands.
Water Toys
Floating mats, towable tubes, pool noodles, and inflatables for a full day on the water.
Same Crew, Same Dock
Wakezone General Store is part of the Wakezone Watersports family — the same team behind jet ski and boat rentals across Key Largo, Conch Key, and Marathon. Stop in for supplies and add a rental to your day while you're here.
Visit Wakezone Watersports